| Title | Year | States | Type | Indexacao |
|---|---|---|---|---|
|
Diana Magalhães; Luciana Oliveira; Maria Antónia Gonçalves Rodrigues
A Influência da Pandemia Covid-19 no Comportamento de Compra Online dos Jovens Adultos., 2023 |
2023 | No Status | Journal article | |
|
Maria Antónia Gonçalves Rodrigues; Proença, J.; Pereira, A.
A influencia da qualidade do serviço na relação de consultoria, 2023 |
2023 | No Status | Journal article | |
|
Maria Antónia Gonçalves Rodrigues; Joao F Proenca; Rita Macedo
Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour, 2023 |
2023 | No Status | Journal article | |
|
Maria Antónia Rodrigues; João Proença; Inês Soares
The influence of perceived risk on mobile shopping cart abandonment, 2022 |
2022 | No Status | Journal article | |
|
Anabela Ribeiro; Maria Antónia Rodrigues; Patrícia Lemos
O Efeito do "Storytelling" associado à COVID-19 no Engagement, 2022 |
2022 | No Status | Journal article | |
|
Maria Antónia Gonçalves Rodrigues; Remondes, J.; Teixeira, S.; Silva, A.
Marketing in the Context of COVID-19, 2022 |
2022 | No Status | Journal article | |
|
Maria Antónia Gonçalves Rodrigues; Moutinho, M.; Ribeiro, A.
Determinants and Consequences of YouTube Advertising Value, 2022 |
2022 | No Status | Journal article | |
|
Maria Antónia Gonçalves Rodrigues; Sousa, B.; Lubowiecki-Vikuk, A.; Remondes, J.
Challenges for Marketing Research in the Concept of Sustainable Development, 2021 |
2021 | No Status | Journal article | |
|
Fernandes, T.; Morgado, M.; Rodrigues, M.A.
The role of employee emotional competence in service recovery encounters, 2018 |
2018 | No Status | Journal article | |
|
Maria Antónia Gonçalves Rodrigues; Ribeiro, E.
A percepção e os efeitos da competência emocional do pessoal de contacto em diferentes encontros de serviço, 2018 |
2018 | Published | Magazine article | |
|
Rodrigues, Maria Antónia; Proença, João F.; Rita Garcia
Os determinantes da decisão de outsourcing das atividades de marketing, 2017 |
2017 | Published | Journal article | |
|
Rodrigues, Maria Antónia; Proença, João F.
A Compra de Serviços de Marketing: Casos Ilustrativos , 2012 |
2012 | Published | Journal article | |
| 2011 | Published | Journal article | ||
| 2011 | Published | Journal article | ||
|
Proença, João F.
Buying marketing services: illustrative cases, 2011 |
2011 | Published | Conference paper | |
| 2009 | Published | Journal article | ||
| 2009 | Published | Conference paper | ||
|
Maria Antónia Gonçalves Rodrigues; João F. Proença
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience |
- | No Status | Book | |
|
Maria Antónia Gonçalves Rodrigues; Maria Amélia Carvalho
Exploring Niche Tourism Business Models, Marketing, and Consumer Experience |
- | No Status | Book |
