Publications

Ana Patrícia Pinto de Lima

researcher

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Title	Year	States	Type
Lima, A., ; Pacheco, J. ; Cruz, M.. Corresponding author: Lima, A., The impact of social media marketing efforts on buying intentions within the brewing sector, 2024 View Details	2024	Published	Magazine article
Lima, A; Sukardi, S.. Corresponding author: Lima, A aintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales, 2024 View Details	2024	Published	Magazine article
Aleixo, J., Reis, J., Teixeira S., and Lima, A. (2024). The Transformative Impact of Artificial Intelligence on Digital Marketing. , 2024 View Details	2024	Published	Conference paper
Elisabete Teixeira; Ana Lima; Sandrina Teixeira Facebook's Features and the Impact on The Purchase Behavior of Consumers of Organic Products - Generation Y And Z., 2023 View Details DOI	2023	No Status	Journal article
Pedro Mendonça Silva; Ana Pinto Lima; Sandrina Francisca Teixeira The use of sales technology by salespeople as an information source and stimulant for intrapreneurship, 2023 View Details DOI	2023	No Status	Journal article
Teresa Teixeira; Ana Lima; Jorge Pacheco A publicidade nas redes sociais como influenciadora da compra por impulso, 2022 View Details DOI	2022	No Status	Journal article
Santos, J., & Lima, A. P. Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial, 2022 View Details DOI	2022	Published	Journal article
Fernando Silvério da CRUZ, A. P LIMA Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais). , 2019 View Details	2019	Published	Journal article
Stepien, B. & Lima, A. P Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth. , 2018 View Details	2018	Published	Journal article
Stepien, B., Lima, A., & Hinner, M. Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector, 2018 View Details	2018	No Status	Journal article
Lima, A.P., Rebelo, C. T. e Teixeira, S. Tribes and cultural dynamics in the construction of a relationship with the city: Fantasporto - Oporto International Film Festival. Comunicación., 2016 View Details	2016	Published	Journal article
Beata Stepien, Ana Pinto Lima, Lutfu Sagbansua, Michael B. Hinner Comparing consumers’ value perception of luxury goods: is national culture a¿su¿ciently explanatory factor?, 2016 View Details	2016	Published	Journal article
Rindell, A.; Santos, F.P.; De Lima, A.P. Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage, 2015 View Details DOI	2015	No Status	Journal article
Ana Pinto de Lima & Carlos Brito An Examination of the Tribal Community Dimensions of ICT Users. , 2012 View Details	2012	Published	Journal article
Ana Lima; José Duarte Santos; Israel Anjos Omni-Channel Challenges and Opportunities for Profitable Customer Relationship View Details DOI	2022	No Status	Book chapter
Liliana Câmara; Ana Pinto de Lima Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums View Details DOI	2021	No Status	Book chapter
Ana Pinto de Lima; Jorge Pacheco; Pedro Silva Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants View Details DOI	2021	No Status	Book chapter
Ana Pinto de Lima Social Selling View Details DOI	2022	No Status	Book chapter
Ana Pinto de Lima Inbound Marketing View Details DOI	2022	No Status	Book chapter
José Eduardo Aleixo; José Luís Reis; Sandrina Francisca Teixeira; Ana Pinto de Lima Artificial Intelligence Applied to Digital Marketing View Details DOI	2023	No Status	Book chapter
Joana Santos; Ana Pinto Lima; Pedro Mendonça Silva The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping View Details DOI	2023	No Status	Book chapter
Lima, A., & Pacheco, J. New Trends and Tools for Customer Relationship: Challenges in Digital Transformation. In Educational and Social Dimensions of Digital Transformation in Organizations . View Details	2019	Published	Book chapter
Lima, A., Meneses, R., Marketing Tribal –o Marketing das Comunidades View Details	2014	Published	Book chapter
Lima A., Teixeira, S., La relación de los consumidores tribales con las e-RP: Emoción o razón?. View Details	-	Published	Book
Ana Lima; Sandrina Teixeira; Marco Cruz The Influence of Social Media Marketing Activity on Purchase Intention in the Beer Sector: Case of SuperBock's Instagram View Details DOI	2024	No Status	Book chapter
Lima, A O poder da persuasão nas vendas View Details	2024	Published	Book chapter
Mendonça Silva, P., Conquistas e Desafios: Reflexões para Vendedores. CEOS Publicações View Details	-	Published	Book
Lima, A. Inbound Marketing: Guia Prático para Dominar Ferramentas e Estratégias. Edições CEOS.PP View Details	-	No Status	Book

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Ana Patrícia Pinto de Lima

The impact of social media marketing efforts on buying intentions within the brewing sector, 2024

aintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales, 2024

The Transformative Impact of Artificial Intelligence on Digital Marketing. , 2024

Facebook's Features and the Impact on The Purchase Behavior of Consumers of Organic Products - Generation Y And Z., 2023

The use of sales technology by salespeople as an information source and stimulant for intrapreneurship, 2023

A publicidade nas redes sociais como influenciadora da compra por impulso, 2022

Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial, 2022

Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais). , 2019

Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth. , 2018

Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector, 2018

Tribes and cultural dynamics in the construction of a relationship with the city: Fantasporto - Oporto International Film Festival. Comunicación., 2016

Comparing consumers’ value perception of luxury goods: is national culture a¿su¿ciently explanatory factor?, 2016

Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage, 2015

An Examination of the Tribal Community Dimensions of ICT Users. , 2012

Omni-Channel Challenges and Opportunities for Profitable Customer Relationship

Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums

Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants

Social Selling

Inbound Marketing

Artificial Intelligence Applied to Digital Marketing

The Mediating Role of E-Consumer Informedness Between Digital Usability and Responsible E-Shopping

New Trends and Tools for Customer Relationship: Challenges in Digital Transformation. In Educational and Social Dimensions of Digital Transformation in Organizations .

Marketing Tribal –o Marketing das Comunidades

La relación de los consumidores tribales con las e-RP: Emoción o razón?.

The Influence of Social Media Marketing Activity on Purchase Intention in the Beer Sector: Case of SuperBock's Instagram

O poder da persuasão nas vendas

Conquistas e Desafios: Reflexões para Vendedores. CEOS Publicações

Inbound Marketing: Guia Prático para Dominar Ferramentas e Estratégias. Edições CEOS.PP

Track outputs, projects, and reports in one place.

Login

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