|
Silva, Pedro Mendonça; Teixeira, Sandrina Francisca; Pinto Lima, Ana
|
Exploring the Impact of B2B Marketing Skills on Sales Career Intentions: A Comprehensive Analysis
|
10.1080/10528008.2025.2584238
|
2026
|
No Status
|
Journal article
|
Q2
|
|
Lima, Ana; Cruz, Marco; Pacheco, Jorge
|
The impact of social media marketing efforts on buying intentions within the brewing sector
|
10.2478/mmcks-2024-0028
|
2025
|
Published
|
Journal article
|
Q3
|
|
Lima, A; Sukardi, S.. Corresponding author: Lima, A
|
aintaining Product Quality, Brand Image and Increasing Usage Motives as an Effort to Increase Nivea Cosmetic's Sales
|
—
|
2024
|
Published
|
Magazine article
|
No Quartile
|
|
Aleixo, J., Reis, J., Teixeira S., and Lima, A. (2024).
|
The Transformative Impact of Artificial Intelligence on Digital Marketing.
|
—
|
2024
|
Published
|
Conference paper
|
No Quartile
|
|
Teixeira, Elisabete; Lima, Ana; Teixeira, Sandrina; Teixeira, E.; Teixeira, S.
|
Facebook's features and the impact on the purchase behavior of consumers of organic products: generation Y And Z
|
10.56002/ceos.0001issue_rcej1_4
|
2023
|
Published
|
Journal article
|
No Quartile
|
|
Pedro Mendonça Silva; Ana Pinto Lima; Sandrina Francisca Teixeira
|
The use of sales technology by salespeople as an information source and stimulant for intrapreneurship
|
10.15304/rge.32.2.8606
|
2023
|
No Status
|
Journal article
|
Q3
|
|
Teresa Teixeira; Ana Lima; Jorge Pacheco
|
A publicidade nas redes sociais como influenciadora da compra por impulso
|
10.56002/ceos.00050_cimne_1_2
|
2022
|
No Status
|
Journal article
|
No Quartile
|
|
Santos, J., & Lima, A. P.
|
Estratégias Digitais de Combate aos Impactos da Pandemia Covid-19 no Contexto Empresarial
|
10.54663/2182-9306.2022.sn11.92-113
|
2022
|
Published
|
Journal article
|
No Quartile
|
|
Fernando Silvério da CRUZ, A. P LIMA
|
Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais).
|
—
|
2019
|
Published
|
Journal article
|
No Quartile
|
|
Stepien, B. & Lima, A. P
|
Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth.
|
—
|
2018
|
Published
|
Journal article
|
No Quartile
|
|
Stepien, B., Lima, A., & Hinner, M.
|
Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector
|
—
|
2018
|
No Status
|
Journal article
|
No Quartile
|
|
Beata Stepien, Ana Pinto Lima, Lutfu Sagbansua, Michael B. Hinner
|
Comparing consumers’ value perception of luxury goods: is national culture a¿su¿ciently explanatory factor?
|
—
|
2016
|
Published
|
Journal article
|
No Quartile
|
|
Lima, A.P., Rebelo, C. T. e Teixeira, S.
|
Tribes and cultural dynamics in the construction of a relationship with the city: Fantasporto - Oporto International Film Festival. Comunicación.
|
—
|
2016
|
Published
|
Journal article
|
No Quartile
|
|
Rindell, A.; Santos, F.P.; De Lima, A.P.
|
Two sides of a coin: Connecting corporate brand heritage to consumers' corporate image heritage
|
10.1057/bm.2015.20
|
2015
|
No Status
|
Journal article
|
Q2
|
|
Ana Pinto de Lima & Carlos Brito
|
An Examination of the Tribal Community Dimensions of ICT Users.
|
—
|
2012
|
Published
|
Journal article
|
No Quartile
|
|
Ana Lima; Carlos Brito
|
An Examination of the Tribal Community Dimensions of ICT Users
|
10.1080/15332861.2012.729468
|
2012
|
No Status
|
Journal article
|
Q2
|
|
Ana Lima; Santos, José Duarte; Israel Anjos
|
Omni-Channel Challenges and Opportunities for Profitable Customer Relationship
|
10.4018/978-1-6684-3430-7.ch011
|
2022
|
Published
|
Book chapter
|
No Quartile
|
|
Liliana Câmara; Ana Pinto de Lima
|
Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums
|
10.1007/978-981-33-4183-8_16
|
2021
|
No Status
|
Book chapter
|
Q4
|
|
Ana Pinto de Lima; Jorge Pacheco; Pedro Silva
|
Wine Marketing Event – The Importance of Emotions in a Wine Tasting for Inexperienced Participants
|
10.1007/978-981-33-4260-6_24
|
2021
|
No Status
|
Book chapter
|
Q4
|
|
Ana Pinto de Lima
|
Social Selling
|
10.56002/ceos.0007ch
|
2022
|
No Status
|
Book chapter
|
No Quartile
|
|
Ana Pinto de Lima
|
Inbound Marketing
|
10.56002/ceos.0021ch
|
2022
|
No Status
|
Book chapter
|
No Quartile
|
|
Aleixo, José Eduardo; Reis, José Luís; Teixeira, Sandrina Francisca; de Lima, Ana Pinto
|
Artificial Intelligence Applied to Digital Marketing
|
10.4018/978-1-6684-9324-3.ch002
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
|
Santos, J.; Lima, A.P.; Silva, P.M.
|
The mediating role of e-consumer informedness between digital usability and responsible e-shopping: Post-COVID-19 period
|
10.4018/978-1-6684-8574-3.ch007
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
|
Ana Lima; Sandrina Teixeira; Marco Cruz
|
The Influence of Social Media Marketing Activity on Purchase Intention in the Beer Sector: Case of SuperBock's Instagram
|
10.1007/978-981-97-1552-7_22
|
2024
|
No Status
|
Book chapter
|
Q4
|
|
Lima, A., & Pacheco, J.
|
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation. In Educational and Social Dimensions of Digital Transformation in Organizations .
|
—
|
2019
|
Published
|
Book chapter
|
No Quartile
|
|
Lima, A., Meneses, R.,
|
Marketing Tribal –o Marketing das Comunidades
|
—
|
2014
|
Published
|
Book chapter
|
No Quartile
|
|
Lima A., Teixeira, S.,
|
La relación de los consumidores tribales con las e-RP: Emoción o razón?.
|
—
|
-
|
Published
|
Book
|
No Quartile
|
|
Lima, A
|
O poder da persuasão nas vendas
|
—
|
2024
|
Published
|
Book chapter
|
No Quartile
|
|
Mendonça Silva, P.,
|
Conquistas e Desafios: Reflexões para Vendedores. CEOS Publicações
|
—
|
-
|
Published
|
Book
|
No Quartile
|
|
Lima, A.
|
Inbound Marketing: Guia Prático para Dominar Ferramentas e Estratégias. Edições CEOS.PP
|
—
|
-
|
No Status
|
Book
|
No Quartile
|
|
Joaquim Pratas; Ana Pinto Lima; Pedro Mendonça Silva
|
Empowering the Sales Force: How AI Is Revolutionizing Modern Sales Management
|
10.1007/978-3-032-22360-9_8
|
2026
|
No Status
|
Book chapter
|
Q4
|
|
Cláudia Candelária; Jorge Remondes; Sandrina Teixeira; Ana Lima
|
Exploring Digital Marketing Strategies in Portugal’s Tourism Sector: The Living Tours Experience
|
10.1007/978-981-96-5400-0_44
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Inês Mansiel; Jorge Remondes; José Luís Reis; Ana Lima; Sandrina Teixeira
|
The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges
|
10.1007/978-981-96-3081-3_28
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Beata Stepien; Ana Pinto de Lima; Lukasz Kryszak; Filipina Grzybowska
|
Counterfeit Luxury
|
10.4324/9781003507925-3
|
2025
|
No Status
|
Book chapter
|
No Quartile
|
|
Bia Moreira; Jorge Remondes; Sandrina Francisca Teixeira; Ana Lima
|
Content Marketing on Instagram
|
10.4018/979-8-3693-5395-0.ch003
|
2025
|
No Status
|
Book chapter
|
No Quartile
|
