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All Publications 63
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Authors Title DOI Year Status Type Indexing
Miguel Gouveia; Micaela Pinho; Paulo Botelho Pires
Players as strategic assets in Portuguese professional football: financial sustainability and competitive outcomes in a transfer-driven model 10.1108/SBM-08-2025-0213 2026 No Status Journal article Q2
Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas Brito; Catarina Delgado
From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education 10.1177/02734753261434138 2026 No Status Journal article Q1
Miguel Gouveia; Micaela Pinho; Paulo Botelho Pires
Real-world injury patterns in Portuguese professional football: risk profiles and socioeconomic concerns 10.1080/16138171.2026.2665880 2026 No Status Journal article Q1
Sara Santos; Pedro Espírito Santo; Sónia Ferreira; Paulo Botelho Pires; José Duarte Santos
From Story to Action: Affective Pathways to Engagement in Tourism Video Advertising 10.3390/admsci16070300 2026 No Status Journal article Q2
Paulo Botelho Pires; Ângela Ribeiro; José Duarte Santos
Dual Pathways to Commitment: Communication, Salesperson Behaviour, and the Re-Specification of the Commitment–Trust Model in Mature Technical B2B Markets 10.3390/admsci16060270 2026 No Status Journal article Q2
Miguel Gouveia; Micaela Pinho; Paulo Botelho Pires
Occupational Safety and Injury Risk in Professional Football: The Portuguese Framework in Comparative Perspective 10.3390/safety11040113 2025 No Status Journal article Q2
Pires, Paulo Botelho; Branco, Catarina Castelo
Interdependence and Trust in B2B Relationships: A Validated Model of Performance Drivers in International Commerce 10.54663/2182-9306.2025.SPECIALISSUEIM.26-50 2025 No Status Journal article No Quartile
Paulo Botelho Pires; Beatriz Martins Perestrelo; José Duarte Santos
Unpacking Customer Experience in Online Shopping: Effects on Satisfaction and Loyalty 10.3390/jtaer20030245 2025 No Status Journal article Q1
Paulo Botelho Pires; Beatriz Martins Perestrelo; José Duarte Santos
Measuring Customer Experience in E-Retail 10.3390/admsci15110434 2025 No Status Journal article Q2
Pires, Paulo Botelho; Morais, Cláudia; Delgado, Catarina J. M.; Santos, José Duarte
Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More 10.3390/admsci14070143 2024 Published Journal article Q2
Paulo Botelho Pires; Fabiana Oliveira de Sousa; José Duarte Santos
Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products 10.18267/j.cebr.374 2024 No Status Journal article Q3
Paulo Botelho Pires; Mariana Prisco; Catarina Delgado; José Duarte Santos
A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study 10.3390/jtaer19030096 2024 No Status Journal article Q1
Carlota Rocha Araújo; Paulo Botelho Pires; Catarina Delgado; José Duarte Santos
Persuasive Determinants in the Hotel Industry’s Newsletter Opening Rates 10.3390/su15043358 2023 No Status Journal article Q1
Francisco Moreira; Inês Pereira; José Duarte Santos; Paulo Botelho Pires
Sports celebrity endorsement impact on purchase intention 10.15304/rge.32.3.8710 2023 No Status Journal article Q3
Prisco, Mariana; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte
Understanding the Constructs Related to Customer Experience in Online Stores 10.1007/978-3-031-57650-8_29 2023 Published Conference paper Q4
Rodrigues, Ana Catarina; Pires, Paulo Botelho; Delgado, Catarina; Santos, José Duarte
Buying Consideration Drivers of Environmentally Friendly Cosmetics 10.1007/978-3-031-57650-8_31 2023 Accepted Conference paper Q4
Pires, Paulo Botelho; Santos, José Duarte
Artificial Neural Networks and Discrete Choice Models: Comparing and Contrasting — 2023 Published Conference paper Q4
Ricardo, S.; Pires, Paulo Botelho; Delgado, C
Intra-hospital Virtual Cancer Communities Structure: impact on patient well-being and in the relationship with physicians and institutions — 2022 No Status Conference poster No Quartile
Ricardo, S.; Pires, Paulo Botelho; Delgado, C.
Comunidades Virtuais Intra-Hospitalares e Bem-Estar do Paciente Oncológico: Efeitos das Funcionalidades e Características na Relação com Médicos e Instituição Literacia em Saúde, um Desafio Emergente – a exigência de um compromisso global — 2022 No Status Conference poster No Quartile
Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito; David Nunes Marques
Connecting Digital Channels to Consumers’ Purchase Decision-Making Process in Online Stores 10.3390/su142114392 2022 No Status Journal article Q1
Barros, António; Barandas, Hortênsia; Pires, Paulo Botelho
Applying artificial neural networks to evaluate export performance: a relational approach. — 2009 Accepted Journal article No Quartile
Pires, Paulo Botelho
Evaluation of neural networks algorithms in marketing problems: an experimental approach — 2003 Accepted Conference paper No Quartile
Paulo Botelho Pires; António Correia Barros
Rose-Patisserie and Coffee House 10.4018/978-1-7998-1630-0.ch005 2022 No Status Book chapter No Quartile
Paulo Botelho Pires; António Correia Barros; Filipe Taveira Santos
The Buying Decision-Making Process in the Selection of Device Suppliers in Reproductive Medicine 10.4018/978-1-7998-7263-4.ch001 2021 No Status Book chapter No Quartile
Pires, Paulo Botelho
A Empresa Digital com WordPress (Portuguese Edition) — - Accepted Book No Quartile
Paulo Botelho Pires; António Correia Barros; José Duarte Santos
THEIA 10.4018/978-1-7998-1630-0.ch006 2022 No Status Book chapter No Quartile
Paulo Botelho Pires; Pedro Cotta Cardoso
Salesforce Management Auditing 10.4018/978-1-6684-3430-7.ch002 2022 No Status Book chapter No Quartile
Paulo Botelho Pires; Pedro Cotta Cardoso
Identifying the Key Themes in Auditing Sales Force Management 10.4018/978-1-6684-3430-7.ch001 2022 No Status Book chapter No Quartile
Cláudia Filipa Silva Morais; Paulo Botelho Pires; Catarina Delgado; Morais, C.F.S.; Pires, P.B.; Delgado, C.
Determinants of Purchase Intention for Sustainable Fashion 10.4018/978-1-6684-5523-4.ch005 2022 No Status Book chapter No Quartile
Oliveira, J.P.; Pires, P.B.
Gamification in loyalty programs: Impact on intrinsic motivation and consumers' needs for competence and relatedness 10.4018/978-1-6684-5523-4.ch007 2022 No Status Book chapter No Quartile
Ricardo Oliveira; Inês Veiga Pereira; José Duarte Santos; Ana Torres; Paulo Botelho Pires
Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites 10.1007/978-981-19-9099-1_52 2023 No Status Book chapter Q4
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira
Artificial Neural Networks 10.4018/978-1-6684-7366-5.ch037 2024 No Status Book chapter No Quartile
Silva, R.J.; Pires, P.B.; Delgado, C.; Santos, J.D.
Intra-hospital virtual communities and wellbeing of cancer patients: Impact of features on healthcare relationships 10.4018/978-1-6684-8984-0.ch002 2023 No Status Book chapter No Quartile
Torres, A.; Pilar, P.; Santos, J.D.; Pereira, I.V.; Pires, P.B.
Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value 10.1007/978-981-19-9099-1_47 - No Status Book Q4
Pires, P.B.; Santos, J.D.; Pereira, I.V.; Torres, A.I.
Preface — - No Status Book No Quartile
Cláudia Filipa Morais; Paulo Botelho Pires; Catarina Delgado; José Duarte Santos
Intention to Purchase Sustainable Fashion 10.4018/978-1-6684-8753-2.ch010 2023 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos
Artificial Neural Networks and Discrete Choice Models 10.4018/978-1-6684-8574-3.ch012 2023 No Status Book chapter No Quartile
Ana Catarina Rodrigues; Paulo Botelho Pires; Catarina Delgado; José Duarte Santos
Green Cosmetics 10.4018/978-1-6684-8681-8.ch003 2023 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos; Inês Veiga Pereira
Marketing 10.4018/978-1-6684-7366-5.ch059 2024 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos
Artificial Intelligence and Marketing 10.4018/978-1-6684-8958-1.ch005 2023 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos
Digital Marketing Perspectives 10.4018/978-1-6684-8958-1.ch001 2023 No Status Book chapter No Quartile
Pereira, I.V.; Pires, P.B.; Santos, J.D.
Effective digital marketing for improving society behavior toward DEI and SDGs 10.4018/978-1-6684-8984-0 - No Status Book No Quartile
Ana Isabel Torres; Darkio Lourenço Siqueira Paulo; José Duarte Santos; Paulo Botelho Pires
Return on AI 10.4018/979-8-3693-5340-0.ch012 2024 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos
Artificial Neural Networks and Discrete Choice Models: Comparing and Contrasting 10.1007/978-981-97-1552-7_5 2024 No Status Book chapter Q4
Paulo Botelho Pires; José Duarte Santos; Ricardo Silva
Relationship Marketing in the Age of Digital Marketing 10.1201/9781003384960-10 2024 No Status Book chapter No Quartile
Anna Maria Trzaskowska; Paulo Botelho Pires; José Duarte Santos
The Digital Research Revolution 10.1201/9781003384960-6 2024 No Status Book chapter No Quartile
Pires, Paulo Botelho; Morais, Cláudia Filipa Silva; Delgado, Catarina; Santos, José Duarte
Purchase Intention of Sustainable Fashion 10.4018/979-8-3693-3049-4.ch006 2024 No Status Book chapter No Quartile
José Duarte Santos; Bruno Sousa; Paulo Botelho Pires
Internal Marketing Supported by Digital Marketing 10.1201/9781003384960-15 2024 No Status Book chapter No Quartile
Pires, Paulo Botelho; Santos, José Duarte
Online Store Selection: Identifying the Constructs 10.1108/978-1-83753-686-320241004 2024 No Status Book chapter No Quartile
Santos, José Duarte; Pires, Paulo Botelho; Nicholas Grigoriou
Leveraging AI for Effective Digital Relationship Marketing — - Published Book No Quartile
Helena Costa Oliveira; Paulo Botelho Pires; José Duarte Santos; Isabel Maldonado
International Air Traffic and Urban Economic Management in a Medium-Sized City 10.1007/978-3-032-27837-1_22 2026 No Status Book chapter Q4
José Duarte Santos; Paulo Botelho Pires
The Intersection of Relationship Marketing and Artificial Intelligence 10.1007/978-3-032-22360-9_6 2026 No Status Book chapter Q4
Paulo Botelho Pires; José Duarte Santos
AI Applied to Business-to-Business Marketing 10.1007/978-3-032-22360-9_15 2026 No Status Book chapter Q4
Paulo Botelho Pires; John Petter Pimentel; José Duarte Santos
A Unified Model of Consumer Value, Product Attributes, and Motivation in the Mobile Phone Market 10.1007/978-3-032-16284-7_32 2026 No Status Book chapter Q4
José Duarte Santos; Elisabete Martins; Paulo Botelho Pires
The Impact of Digital Influencers on Body Satisfaction and on Gender and Beauty Stereotypes 10.1007/978-3-032-16284-7_20 2026 No Status Book chapter Q4
Paulo Botelho Pires; José Duarte Santos
Navigating Digital Persuasion 10.4018/979-8-3373-2357-2.ch003 2025 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito; Catarina Delgado
Transversal Digital Marketing Curriculum Design 10.1007/978-981-96-3077-6_20 2025 No Status Book chapter Q4
Paulo Botelho Pires; José Duarte Santos; Pedro Quelhas de Brito
Integration of Online Communication Channels and Online Consumer Behavior 10.1007/978-981-97-3698-0_33 2025 No Status Book chapter Q4
Patrícia Correia; José Duarte Santos; Bruno Barbosa Sousa; Paulo Botelho Pires
The Use of LinkedIn Company Page by the Portuguese Pharmaceutical Sector 10.1007/978-981-96-3081-3_37 2025 No Status Book chapter Q4
Paulo Botelho Pires; José Duarte Santos; Ana Isabel Torres
Hyper-Personalised Marketing with Generative AI and Predictive Models 10.4018/979-8-3373-2502-6.ch004 2025 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos
ProUban Apparel Brand 10.4018/979-8-3693-5395-0.ch010 2025 No Status Book chapter No Quartile
Paulo Botelho Pires; José Duarte Santos
Navigating Global Markets Through Digital Internationalization Strategies 10.4018/979-8-3373-1787-8.ch005 2025 No Status Book chapter No Quartile
Sara Oliveira; Bruno Barbosa Sousa; José Duarte Santos; Paulo Botelho Pires
The Use of Content Marketing Through LinkedIn Company Pages by Portuguese Tour Operators 10.1108/978-1-83708-786-020261007 2026 No Status Book chapter No Quartile