|
e Silva, Miguel Moreira; Teixeira, Sara
|
A Humanised Social Media Marketing Strategy: A Gym Chain Case in Portugal.
|
—
|
2026
|
No Status
|
Journal article
|
No Quartile
|
|
Sara Teixeira; Ana Fontes; Sandrina Teixeira; Zaila Oliveira
|
Influencer marketing in fast fashion: effects on consumer purchase intention
|
10.1108/ebr-08-2025-0264
|
2026
|
No Status
|
Journal article
|
Q1
|
|
João Marmelo; Sara Teixeira; Zaila Oliveira; Sandrina Francisca Teixeira
|
Influencers' characteristics and communication strategies in purchase intention at festivals
|
10.1108/IJEFM-01-2026-0001
|
2026
|
No Status
|
Journal article
|
Q2
|
|
Sara Teixeira; Zaila Oliveira; Sandrina Teixeira; João Mendes
|
Impact of advertising on organizations’ applications on the buying journey in Portugal
|
10.1080/13527266.2025.2509778
|
2025
|
No Status
|
Journal article
|
Q1
|
|
Zaila Oliveira; Sara Teixeira
|
Fast food, customer satisfaction and brand loyalty: an integrative literature review
|
10.17979/redma.2025.29.1.12002
|
2025
|
No Status
|
Journal article
|
No Quartile
|
|
Bárbara Vasconcelos; Sara Teixeira
|
The Impact of Content Strategies on Generation Z's Engagement on Social Media
|
10.1080/10496491.2025.2586731
|
2025
|
No Status
|
Journal article
|
Q2
|
|
Sara Teixeira; Ana Nunes; Teixeira, Sara; Nunes, Ana
|
Exploring the impact of mobile marketing tools on the purchase intention of iberian consumers
|
10.55267/djfm/14679
|
2024
|
No Status
|
Journal article
|
No Quartile
|
|
Pratas,J.; Oliveira, Z.; Teixeira, S.
|
Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving ongoing Participation in Loyalty Programs
|
—
|
2024
|
No Status
|
Conference paper
|
Q4
|
|
Diana Roriz; Sandrina F. Teixeira; Teixeira, Sara; Oliveira, Zaila Maria
|
Factors that influence the purchase intention of sustainable clothing.
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Teixeira, Sara; Oliveira, Zaila Maria; Sandrina F. Teixeira
|
Digital marketing and sustainable tourism: a bibliometric analysis.
|
—
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Alves, Joana; Teixeira, Sara; Oliveira, Zaila; Teixeira, Sandrina
|
Factors influencing brands’ reputation on social media
|
10.2478/mmcks-2024-0031
|
2024
|
No Status
|
Journal article
|
Q3
|
|
Bernardino, Susana; Pereira, Tatiana Carminda Oliveira
|
Proceedings of the International Conference of Applied Business and Management (ICABM2024)
|
10.58869/2024.icabm.02
|
2024
|
No Status
|
Conference paper
|
No Quartile
|
|
Sara Teixeira
|
Research consensus about Portuguese consumer's purchase intention through v-commerce: Delphi method
|
10.58869/EJABM9(2)/03
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Oliveira, Zaila Maria; Teixeira, Sara; Souza, Elnivan; Souza, Cristiane; Pessoa, Rosangela
|
Reverse Logistics: an approach to raising awareness of the risks caused by the incorrect disposal of expired drugs
|
10.55267/djfm/13423
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Souza, Elnivan; Forte, Sergio; Teixeira, Sara; Oliveira, Zaila Maria; Teixeira, Sandrina
|
Revisiting Strategy and Performance Concepts in the Strategy Tripod Framework
|
10.55267/djfm/13422
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Teixeira, S., Oliveira, Z., Teixeira, S., & Teixeira, S.
|
Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics
|
https://doi.org/10.3390/su152014784
|
2023
|
No Status
|
Journal article
|
Q1
|
|
Zaila Maria Oliveira; Tatiana Monteiro Holanda; Sandrina Teixeira; Sara Teixeira
|
Understanding the difficulties of leadership in the context of social entrepreneurship
|
10.55267/djfm/14057
|
2023
|
No Status
|
Journal article
|
No Quartile
|
|
Teixeira, Sara
|
Determinantes da Adoção de Produtos IoT pelo Consumidor Português: Método DELPHI
|
—
|
2019
|
Published
|
Journal article
|
No Quartile
|
|
Teixeira, Sara
|
A internet of things e a mudança na forma de comunicar em marketing: novas oportunidades
|
—
|
2017
|
Published
|
Conference paper
|
No Quartile
|
|
Teixeira, S.
|
Reaching consensus about the impact of mobile marketing tools on iberian consumer purchase intention: A delphi study
|
10.4018/979-8-3693-1231-5.ch013
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Laryssa Silva; Zaila Oliveira; Sara Teixeira
|
The Impact of the Aviation Hub for Tourism in Ceara, Brazil
|
10.4018/979-8-3693-7021-6.ch003
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Sara Teixeira; Zaila Oliveira
|
Mobile Marketing Determinants in Consumers’ Purchase Intention
|
10.1007/978-981-97-3698-0_26
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Diana Roriz; Sandrina Teixeira; Sara Teixeira; Zaila Oliveira
|
Factors that Influence the Purchase Intention of Sustainable Clothing
|
10.1007/978-981-96-3077-6_22
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Teixeira, S.; Oliveira, Z.; Souza, E.
|
Preface
|
—
|
-
|
No Status
|
Book
|
No Quartile
|
|
Sara Teixeira; Zaila Oliveira; Sandrina Teixeira
|
Digital Marketing and Sustainable Tourism: A Bibliometric Analysis
|
10.1007/978-981-96-5400-0_41
|
2025
|
No Status
|
Book chapter
|
Q4
|
|
Sara Teixeira; Ana Nunes
|
A Bibliometric Analysis of the Internet of Things in Digital Marketing
|
10.4018/979-8-3373-4591-8.ch001
|
2025
|
No Status
|
Book chapter
|
No Quartile
|
|
Rafael Costa; Sara Teixeira; Sandrina Teixeira; Zaila Oliveira
|
The Impact of a Digital Marketing Strategy on the Real Estate Sector
|
10.1007/978-3-032-16284-7_18
|
2026
|
No Status
|
Book chapter
|
Q4
|
|
Sara Teixeira; Zaila Oliveira; Sandrina Teixeira
|
Virtual Tourism and Marketing: Bibliometric Analysis
|
10.1007/978-3-032-27837-1_30
|
2026
|
No Status
|
Book chapter
|
Q4
|
|
Zaíla Oliveira; Sara Teixeira; Sandrina Teixeira; Joaquim Monteiro Pratas
|
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
|
10.4018/978-1-6684-9146-1.ch013
|
2023
|
No Status
|
Book chapter
|
No Quartile
|
|
Teixeira, S.; Oliveira, Z.M.
|
Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market
|
10.4018/979-8-3693-4195-7.ch004
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Pinto, M.O.; Teixeira, S.; Oliveira, Z.
|
Self-promotion strategies on Instagram: A case study of a digital micro-influencer
|
10.4018/979-8-3693-4195-7.ch013
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
|
Zaila Oliveira; Sara Teixeira; Sandrina F. Teixeira
|
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern.
|
10.4018/978-1-6684-9277-2.ch008
|
2024
|
No Status
|
Book chapter
|
No Quartile
|
