Publications

Maria de Lurdes Marques Amorim de Araújo Faria Sarmento

researcher

Ciencia Vitae 901F-8317-52CF

ORCID 0000-0001-9433-9707

All 47 Journal article 11 Conference abstract 26 Thesis / Dissertation 3 Book chapter 6 Book 1

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Conference abstract 26

Title	Year	Status	Type
Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe Measuring the effects of organizational ambidexterity and co-creation on organization performance. Does the size matter?, 2023 View Details	2023	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia; Lages, Luis Filipe Understanding the effects of organizational ambidexterity and co-creation on organizational performance: Structured abstract, 2023 View Details	2023	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia The Effects Of Organizational Ambidexterity And Co-Creation On Organization Performance, 2023 View Details	2023	No Status	Conference abstract
Galan-Ladero, M. Mercedes; Sarmento, Maria; Marques, Susana Es el comportamiento del consumidor más o menos responsable en una situación de crisis económica? Un estudio longitudinal del caso de Portugal. Paper presented in XIX International Congress on Public and Nonprofit Marketing , 2020 View Details	2020	No Status	Conference abstract
Marques, Susana; Sarmento, Maria; Estima, Ana The implications of sustainability for marketing departments and marketing professional: a theoretical perspective. Paper presented in 8 th International Conference on Social Responsibility, Ethics, & Sustainable Business, 2019 View Details	2019	No Status	Conference abstract
Galan-Ladeiro, Mercedes; Sarmento, Maria; Marques, Susana Marcas de fabricante versus marcas de distribuidor: hacia una mejor comprensión dela actitud del consumidor. Paper presented in AEMARK- XXXI Congreso Internacional de Marketing, 2019 View Details	2019	No Status	Conference abstract
Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes Consumer behavior during recessions: a qualitative approach. Paper presented in Academy of Marketing Science World Marketing Congress, 2019 View Details	2019	No Status	Conference abstract
Sarmento, Maria; Galan - Ladero, Mercedes; Marques, Susana Consumer attitudes towards private labels and national brand promotions: effects of price and personality-related variables. Paper presented in EMAC 2019 Annual Conference, 2019 View Details	2019	No Status	Conference abstract
Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes Consumer attitudes during periods of economic downturn: embodying responsible behaviours. Paper presented in Research on National Brand and Private Label Marketing International Conference, 2018 View Details	2018	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia Trade fairs, trade shows and exhibitions: A literature review. Paper presented in AMS World Marketing Congress 2018, 2018 View Details	2018	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia Interactions with existing and potential customers: The role of physical and virtual trade fairs. Paper presented in AMS World Marketing Congress 2018, 2018 View Details	2018	No Status	Conference abstract
Sarmento, Maria; Marques, Susana; Galan - Ladero, Mercedes Consumer attitudes during recessions: an opportunity for retailers. Paper presented in EMAC 2018, 2018 View Details	2018	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia Re-thinking trade fairs: A literature review and research agenda. Paper presented in AMA Winter Academic Conference, 2018 View Details	2018	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia Understanding interactions at B2B trade fairs: the role of physical and virtual platforms. Paper presented in EMAC 2016, 2016 View Details	2016	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia Virtual trade fair receptiveness in B2B markets: an exploratory study. Paper presented in GIKA Conference, 2016 View Details	2016	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo Visitors’ main reasons for interaction with important suppliers at B2B trade fairs: An exploratory study. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference , 2015 View Details	2015	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo Predicting the entrepreneurial motivation among higher education students: The role of entrepreneurship education. Paper presented in MAG Scholar Global Business, Marketing and Tourism Conference, 2015 View Details	2015	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia Visitors’ motives for B2B trade fair participation: The secondary role of the buying function. Paper presented in EMAC Conference, 2015 View Details	2015	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia Business relationships in the context of B2B trade fairs: a qualitative study. Paper presented in San Francisco International Business and Education Conference, 2015 View Details	2015	No Status	Conference abstract
Marques, Susana; Sarmento, Maria Receptivity to advertising in social networks: an empirical replication with Portuguese users. Paper presented in ICMC 2013 – International Conference of Marketing & Consumer Behaviour, 2013 View Details	2013	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in EMAC Conference , 2012 View Details	2012	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia The Role of Trade Fair Interactions in B2B Relationship Quality. Paper presented in 26th IMP-Industrial Marketing and Purchasing Conference, 2010 View Details	2010	No Status	Conference abstract
Sarmento, Maria; Simões, Cláudia; Farhangmehr, Minoo B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. Paper presented in The Global Marketing Conference, 2010 View Details	2010	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia Buyer-Seller Interactions and Relationship Development: The Trade Fair Context. Paper presented in 38th EMAC Conference, 2009 View Details	2009	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Simões, Cláudia Buyer-Seller Interactions and Relationship Quality: The Trade Fair Context. Paper presented in XIX Jornadas Hispano Lusas de Gestión Científica, 2009 View Details	2009	No Status	Conference abstract
Sarmento, Maria; Farhangmehr, Minoo; Cláudia, Simões Interacções entre Compradores e Vendedores em Mercados Industriais: Implicações no Desempenho Relação. Paper presented in 2º Encontro Luso-Brasileiro de Estratégia, 2008 View Details	2008	No Status	Conference abstract