| Title | Year | States | Type | Indexacao |
|---|---|---|---|---|
|
Bacalhau, Lara Mendes; Domingues, Margarida; Zhu, Mariana; Neves, Joana; Pereira, José Miguel Cachulo. Corresponding author: Bacalhau, Lara Mendes
The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review, 2024 |
2024 | Accepted | Conference paper | |
|
Sampaio, Marta Correira; Reis, Isabel; Santos, Vasco; Bacalhau, Lara Mendes; Marcão, Ricardo. Corresponding author: Santos, Vasco
The Impact of Gamification on Employee Availability to Share Knowledge in Organization, 2024 |
2024 | Accepted | Conference paper | |
|
Saltão, Ana Beatriz Fôja; Gaspar, Beatriz Coelho Almeida; Neves, Joana; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
Neuromarketing and Consumer Behavior in Sustainable Food and Beverage Brands: A Systematic Review, 2024 |
2024 | Accepted | Conference paper | |
|
Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions, 2024 |
2024 | Accepted | Conference paper | |
|
Carvalho, Mariana Martins; Silva, Inês Quintas Medina; Bacalhau, Lara Mendes; Pereira, José Miguel Cachulo; Neves, Joana. Corresponding author: Bacalhau, Lara Mendes
Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects, 2024 |
2024 | Accepted | Conference paper | |
|
Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
Metaverse and Chatbots for Luxury Brands: A Literature Review and Research Agenda, 2024 |
2024 | Accepted | Conference paper | |
|
Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes
A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction, 2024 |
2024 | Accepted | Conference paper | |
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Seker, Murat; Kavdir, Yasemin. Corresponding author: Bacalhau, Lara Mendes
Strategic Analysis of Olive and Olive Oil Markets Dynamics: Comparation of Evolution and Trends in Portugal and Türkiye and their Position in Global Context, 2024 |
2024 | Published | Conference paper | |
|
Rodrigues, Ivo; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Rodrigues, Ivo
From Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiye, 2024 |
2024 | Published | Conference paper | |
|
Almeida, Mónica Raquel dos Santos; Henriques, Carla; Sousa, S.; Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Henriques, Carla
Eficiência Relativa das Universidades Públicas Portuguesas: Uma Abordagem Não Paramétrica, 2024 |
2024 | Published | Journal article | |
|
Silva, Marcia Inês Amaral; Sousa, S.; Bacalhau, Lara Mendes; Henriques, Carla; Conde, Fátima. Corresponding author: Henriques, Carla
A Evolução do Ensino Superior: uma análise comparativa entre Portugal e a Europa, 2024 |
2024 | Published | Journal article | |
|
Neves, Joana; Oliveira, Margarida; Bacalhau, Lara Mendes; Viseu, Clara. Corresponding author: Neves, Joana
The Impact of Gamification on Consumer Engagement with Brands: Empirical Evidence, 2024 |
2024 | Accepted | Journal article | |
|
Oliveira, Luís Fernandes; Rodrigues, Pedro Cardoso; Bacalhau, Lara Mendes; Santos, Vasco; Barbosa Sousa, Bruno; Simões, João Tomaz. Corresponding author: Bacalhau, Lara Mendes
Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation, 2023 |
2023 | Published | Conference paper | |
|
Estêvão, Inês; Marçalo, Joana; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
The consumer experience in omnichannel: a systematic literature review, 2023 |
2023 | Published | Conference paper | |
|
Isler, Mustafa; Yesilbel, Betul Rumeysa; Santos, Víctor; Bacalhau, L. M.; Simões, Catarina; Vilão, Daniela; Santos, Vasco; et al. Corresponding author: Bacalhau, L. M.
Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E, 2023 |
2023 | Published | Conference paper | |
|
Pinheiro, Sara Mendes; Fernandes, Inês Beatriz; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior, 2023 |
2023 | Published | Conference paper | |
|
Simões, Catarina; Vilão, Daniela; Bacalhau, Lara Mendes; Santos, Vasco; Simões, João Tomaz; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review, 2023 |
2023 | Published | Conference paper | |
|
Barros, Carlos; Gonçalves, Miguel; Mendes, Lara; Marques, Maria Conceição. Corresponding author: Gonçalves, Miguel
A Informação Empresarial Simplificada e as Reestruturações Empresariais: Uma Síntese, 2022 |
2022 | Published | Journal article | |
|
Gonçalves, Miguel; Mendes, Lara; Marques, Maria Conceição. Corresponding author: Gonçalves, Miguel
Encerramento de Contas: uma síntese de aspetos contabilísticos, 2022 |
2022 | Published | Journal article | |
|
Vieira, Matilde; Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Vieira, Matilde
Systematic Literature Review-Factors of Loyalty and Acceptance in Voice Commerce, 2022 |
2022 | Published | Conference paper | |
|
Neves, Joana ; Bacalhau, Lara Mendes; Santos, Víctor. Corresponding author: Neves, Joana
A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World, 2022 |
2022 | Published | Conference paper | |
|
Ferreira, Ana; Pedrosa, Isabel; Gonçalves, Miguel Angelo Caçoilo; Mendes, Lara. Corresponding author: Ferreira, Ana
Tecnologias emergentes em contabilidade e o futuro da profissão, 2022 |
2022 | Published | Journal article | |
| 2020 | No Status | Thesis / Dissertation | ||
|
Lara Sofia Mendes Bacalhau; Bacalhau, Lara Sofia Mendes
Antecedentes da Fidelização de Clientes: Um Estudo no Sector das Telecomunicações Móveis., 2010 |
2010 | No Status | Thesis / Dissertation | |
|
Mendes, Lara; de Silva Freitas, Guilhermina Maria. Corresponding author: Mendes, Lara
Será que a união faz a força independentemente da dimensão dos intervenientes? Um estudo sobre as razões de integração em rede de micro e pequenas empresas portuguesas |
2022 | Published | Book chapter | |
|
Bacalhau, Lara Sofia Mendes; Neves, Maria; Soares, João; Mendes, Rute. Corresponding author: Bacalhau, Lara Sofia Mendes
Home Bias - Os Condicionalismos ao Investimento Além Fronteira |
2021 | Published | Book chapter | |
|
Faria, Hugo; Mendes, Lara; Abreu, Maria Madalena Eça de. Corresponding author: Mendes, Lara
Renault - Expansão e Internacionalização da Marca no Brasil |
2021 | Published | Book chapter | |
|
Rocha, Sónia; Mendes, Lara; Abreu, Maria Madalena Eça de. Corresponding author: Mendes, Lara
TIMWE - Um Parceiro Digital de Sucesso no Marketing Social-Público e Empresarial |
2021 | Published | Book chapter | |
|
Viegas, André; Mendes, Lara; Eça de Abreu, Maria Madalena. Corresponding author: Mendes, Lara
Marketing Digital – Passado, Presente e Futuro – As Tendências e o Caso da IClio |
2021 | Published | Book chapter | |
|
Mendes, Lara; Freitas, Guilhermina Maria de Silva. Corresponding author: Mendes, Lara
Poderá a RBV considerar os recursos tangíveis como estratégicos? Uma contribuição para a análise de recursos VRIO – Visão Histórica |
2022 | Published | Book chapter | |
|
Almeida, Ana Filipa; Mendes, Lara; Abreu, Maria Madalena Eça de
Assistência Médica Internacional (AMI): O Poder dos Social Media na Ajuda às ONG-D's |
2021 | Published | Book chapter | |
|
Rodrgues, Joana; Mendes, Lara; Abreu, Maria Madalena Eça de. Corresponding author: Mendes, Lara
Organo Gold & Og Cares Foundation – “Everyone Deserves a Chance”, Give Back – Um Caso De Marketing Empresarial e Marketing Social de Mãos Dadas |
2021 | Published | Book chapter | |
|
de Silva Freitas, Guilhermina Maria; Mendes, Lara. Corresponding author: Mendes, Lara
Customer Orientation and Management Control in Public Sector: A Garbage Can Analysis” Uma análise epistemológica e ontológica |
2022 | Published | Book chapter | |
|
Santos, Vasco; Augusto, Tatiana; Vieira, Jorge; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno; Pontes, Daniel
E-commerce: Issues, opportunities, challenges, and trends |
2022 | Published | Book chapter | |
|
Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era |
2023 | Published | Book chapter | |
|
Tavares, Mariana Carapêto; Anastácio, Inês de Jesus; Leandro, Alexandra; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
Exploring the Relationship Between CRM Tools, AI, and Big Data |
2024 | Published | Book chapter | |
|
Neves, Joana; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
The Intersection of Brands and AI: Concepts and Technologies |
2024 | Published | Book chapter | |
|
Neves, Joana; Bacalhau, Lara Mendes
Dive into Metaverse: Concept, Evolution, Framework, Technologies, Opportunities and Trends |
2024 | Published | Book chapter | |
|
Cordeiro, Rodolfo; Reis, Ana; Morgado, Bruno; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior. |
2024 | Published | Book chapter | |
|
Seker, Murat; Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Kavdir, Yasmine; Carreira, Vivina; Erenoglu, R. Cüneyt; et al. Corresponding author: Bacalhau, Lara Mendes
Meet Under the Shadow of the Olive Tree: Table Olives and Olive Oil – Production Processes and Marketing |
- | Published | Book | |
|
Santos, Vasco; Bacalhau, Lara Mendes; Neves, Joana; Barbosa Sousa, Bruno; Marcão, Ricardo. Corresponding author: Santos, Vasco
AI as novelty strategic management tool for future digital luxury brand events: Metaverse and NFTs Agenda 2030 |
2025 | Accepted | Book chapter |
