| Authors | Title | DOI | Year | Status | Type | Indexing |
|---|---|---|---|---|---|---|
|
Pessoa, B.; Santos, S.; Graça, A.C.; Pereira, M.C.; Bacalhau, L.M.; Neves, J.
|
Influencer Marketing Effects on Gen Z in Masstige Fashion: A Systematic Review | 10.1007/978-3-032-16288-5_46 | 2026 | No Status | Conference paper | No Quartile |
|
Miguel Cachulo Pereira; Lara Mendes Bacalhau. Corresponding author: Miguel Cachulo Pereira
|
Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding | 10.1057/s41254-026-00443-7 | 2026 | Published | Journal article | Q2 |
|
Bacalhau, Lara Mendes; Pereira, Miguel Cachulo; Neves, Joana. Corresponding author: Bacalhau, Lara Mendes
|
A bibliometric analysis of AI bias in marketing: field evolution and future research agenda | 10.1057/s41270-025-00379-6 | 2025 | Published | Journal article | Q1 |
|
Joana Neves; Margarida Freitas Oliveira; Clara Viseu; Lara Mendes Bacalhau. Corresponding author: Joana Neves
|
Gamification and Consumer Engagement: A Comparative Study Between Gamers and Non-Gamers | 10.1007/978-3-032-10728-2_14 | 2025 | Published | Conference paper | Q4 |
|
Pereira, Gonçalo Braga; Ferreira, Diogo Vaz; Santos, Diogo Neves; Pereira, Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Pereira, Miguel Cachulo
|
Artificial Intelligence in E-Commerce and its Impact on Consumer Behavior | 10.1007/978-3-032-10728-2_37 | 2025 | Published | Conference paper | Q4 |
|
Pereira, José Miguel Cachulo; Neves. Joana; Bacalhau, Lara Mendes. Corresponding author: Pereira, José Miguel Cachulo
|
AI In Search: Redefining SEO and Digital Marketing Practices | https://doi.org/10.1007/978-3-032-00329-4_21 | 2025 | Published | Conference paper | Q4 |
|
Santos, Vasco; Bacalhau, Lara Mendes; de Bastos, Bernardo; Barbosa Sousa, Bruno; Almeida, Hugo; Marques, Célio . Corresponding author: Santos, Vasco
|
Sparkling Winemaking: A 25 Year Systematic Literature Review and SMART 2050 IA Future Agenda | — | 2025 | Accepted | Conference paper | No Quartile |
|
Arce, Carlos; Ruiz, Alma Hernández; Bacalhau, Lara Mendes. Corresponding author: Arce, Carlos
|
Impacto de los Chatbots en la toma de decisiones de Marketing. Revisión de la Literatura | — | 2025 | Published | Conference paper | No Quartile |
|
Santos, Vasco; Bacalhau, Lara; Baptista, António; Bastos, Bernardo; Almeida, Hugo; Pinhal, Rúben
|
A 25-year bibliometric analysis of the management of sparkling winemaking processes: innovation trends and future research agenda | 10.1108/ijis-07-2025-0348 | 2025 | No Status | Journal article | Q1 |
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
|
Exploring Olive and Olive Oil Market Shifts and Trends: Management Lessons from a Comparative Study of Portugal and Türkiye’s Global Role in Production, Consumption, and International Trade | — | 2025 | No Status | Conference abstract | No Quartile |
|
Sampaio, Marta Correira; Reis, Isabel; Santos, Vasco; Bacalhau, Lara Mendes; Marcão, Ricardo. Corresponding author: Santos, Vasco
|
The Impact of Gamification on Employee Availability to Share Knowledge in Organization | https://doi.org/10.1007/978-3-031-87372-0_36 | 2024 | Published | Conference paper | Q4 |
|
Bacalhau, Lara Mendes; Domingues, Margarida; Zhu, Mariana; Neves, Joana; Pereira, José Miguel Cachulo. Corresponding author: Bacalhau, Lara Mendes
|
The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review | 10.1007/978-981-96-5400-0_18 | 2024 | Published | Conference paper | Q4 |
|
Saltão, Ana Beatriz Fôja; Gaspar, Beatriz Coelho Almeida; Neves, Joana; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
|
Neuromarketing and Consumer Behavior in Sustainable Food and Beverage Brands: A Systematic Review | 10.1007/978-3-031-87372-0_30 | 2024 | Published | Conference paper | Q4 |
|
Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
|
AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions | 10.1007/978-3-031-85398-2_44 | 2024 | Published | Conference paper | Q4 |
|
Carvalho, Mariana Martins; Silva, Inês Quintas Medina; Bacalhau, Lara Mendes; Pereira, José Miguel Cachulo; Neves, Joana. Corresponding author: Bacalhau, Lara Mendes
|
Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects | 10.1007/978-3-031-87372-0_53 | 2024 | Published | Conference paper | Q4 |
|
Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
|
Metaverse and Chatbots for Luxury Brands: A Literature Review and Research Agenda | 10.1007/978-981-96-3077-6_34 | 2024 | Published | Conference paper | Q4 |
|
Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes
|
A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction | 10.1007/978-981-96-3077-6_1 | 2024 | Published | Conference paper | Q4 |
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Seker, Murat; Kavdir, Yasemin. Corresponding author: Bacalhau, Lara Mendes
|
Strategic Analysis of Olive and Olive Oil Markets Dynamics: Comparation of Evolution and Trends in Portugal and Türkiye and their Position in Global Context | — | 2024 | Published | Conference paper | No Quartile |
|
Rodrigues, Ivo; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Rodrigues, Ivo
|
From Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiye | — | 2024 | Published | Conference paper | No Quartile |
|
Almeida, Mónica Raquel dos Santos; Henriques, Carla; Sousa, S.; Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Henriques, Carla
|
Eficiência Relativa das Universidades Públicas Portuguesas: Uma Abordagem Não Paramétrica | — | 2024 | Published | Journal article | No Quartile |
|
Silva, Marcia Inês Amaral; Sousa, S.; Bacalhau, Lara Mendes; Henriques, Carla; Conde, Fátima. Corresponding author: Henriques, Carla
|
A Evolução do Ensino Superior: uma análise comparativa entre Portugal e a Europa | — | 2024 | Accepted | Journal article | No Quartile |
|
Remondes, Jorge; Lamas, Marco; Bacalhau, Lara Mendes; Ana Reyes-Menendez; Santos, José Duarte
|
Editorial: Marketing trends and sustainable development | 10.61282/mir.v2i1.17 | 2024 | Published | Journal article | No Quartile |
|
Pinheiro, Sara Mendes; Fernandes, Inês Beatriz; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
|
Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior | https://doi.org/10.1007/978-981-97-1552-7_54 | 2023 | Published | Conference paper | Q4 |
|
Oliveira, Luís Fernandes; Rodrigues, Pedro Cardoso; Bacalhau, Lara Mendes; Santos, Vasco; Barbosa Sousa, Bruno; Simões, João Tomaz. Corresponding author: Bacalhau, Lara Mendes
|
Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation | 10.1007/978-981-97-3698-0_20 | 2023 | Published | Conference paper | Q4 |
|
Estêvão, Inês; Marçalo, Joana; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
|
The consumer experience in omnichannel: a systematic literature review | 10.1007/978-981-97-3698-0_32 | 2023 | Published | Conference paper | Q4 |
|
Isler, Mustafa; Yesilbel, Betul Rumeysa; Santos, Víctor; Bacalhau, L. M.; Simões, Catarina; Vilão, Daniela; Santos, Vasco; et al. Corresponding author: Bacalhau, L. M.
|
Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E | 10.1007/978-981-97-1552-7_6 | 2023 | Published | Conference paper | Q4 |
|
Simões, Catarina; Vilão, Daniela; Bacalhau, Lara Mendes; Santos, Vasco; Simões, João Tomaz; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
|
Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review | https://doi.org/10.1007/978-981-97-1552-7_46 | 2023 | Published | Conference paper | Q4 |
|
Barros, Carlos; Gonçalves, Miguel; Mendes, Lara; Marques, Maria Conceição. Corresponding author: Gonçalves, Miguel
|
A Informação Empresarial Simplificada e as Reestruturações Empresariais: Uma Síntese | — | 2022 | No Status | Journal article | No Quartile |
|
Gonçalves, Miguel; Mendes, Lara; Marques, Maria Conceição. Corresponding author: Gonçalves, Miguel
|
Encerramento de Contas: uma síntese de aspetos contabilísticos | — | 2022 | Published | Journal article | No Quartile |
|
Vieira, Matilde; Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Vieira, Matilde
|
Systematic Literature Review-Factors of Loyalty and Acceptance in Voice Commerce | 10.1007/978-981-19-9099-1_46 | 2022 | Published | Conference paper | Q4 |
|
Neves, Joana ; Bacalhau, Lara Mendes; Santos, Víctor. Corresponding author: Neves, Joana
|
A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World | 10.1007/978-981-99-0333-7_29 | 2022 | Published | Conference paper | Q4 |
|
Ferreira, Ana; Pedrosa, Isabel; Gonçalves, Miguel Angelo Caçoilo; Mendes, Lara. Corresponding author: Ferreira, Ana
|
Tecnologias emergentes em contabilidade e o futuro da profissão | — | 2022 | Published | Journal article | No Quartile |
|
Lara Sofia Mendes Bacalhau
|
Capital das Marcas Organizacionais (B2B): Uma Abordagem em Contexto de Ingredient Branding - Os Casos da Shimano, Inc. e Órbita - Bicicletas Portuguesas, Lda. | — | 2020 | No Status | Thesis / Dissertation | No Quartile |
|
Lara Sofia Mendes Bacalhau; Bacalhau, Lara Sofia Mendes
|
Antecedentes da Fidelização de Clientes: Um Estudo no Sector das Telecomunicações Móveis. | — | 2010 | No Status | Thesis / Dissertation | No Quartile |
|
Lara Sofia Mendes Bacalhau; Maria Elisabete Duarte Neves; João Soares; Rute Mendes
|
HOME BIAS - OS CONDICIONALISMOS AO INVESTIMENTO ALÉM FRONTEIRA | 10.37572/EdArt_30082145323 | 2021 | No Status | Book chapter | No Quartile |
|
Mendes, Lara; Freitas, Guilhermina Maria de Silva. Corresponding author: Mendes, Lara
|
Poderá a RBV considerar os recursos tangíveis como estratégicos? Uma contribuição para a análise de recursos VRIO – Visão Histórica | 10.37572/EdArt_29052258313 | 2022 | Published | Book chapter | No Quartile |
|
Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
|
Digital Transformation of the Retail Point of Sale in the Artificial Intelligence Era | 10.4018/978-1-6684-8574-3.ch010 | 2023 | Published | Book chapter | No Quartile |
|
Mendes, Lara; de Silva Freitas, Guilhermina Maria. Corresponding author: Mendes, Lara
|
Será que a união faz a força independentemente da dimensão dos intervenientes? Um estudo sobre as razões de integração em rede de micro e pequenas empresas portuguesas | 10.37572/edart_29052258312 | 2022 | Published | Book chapter | No Quartile |
|
Hugo Faria; Maria Madalena Eça de Abreu; Lara Mendes Bacalhau
|
RENAULT - EXPANSÃO E INTERNACIONALIZAÇÃO DA MARCA NO BRASIL | 10.37572/edart_30082145324 | 2021 | No Status | Book chapter | No Quartile |
|
Sónia Rocha; Lara Mendes Bacalhau; Maria Madalena Eça de Abreu
|
TIMWE – UM PARCEIRO DIGITAL DE SUCESSO NO MARKETING SOCIAL-PÚBLICO E EMPRESARIAL | 10.37572/edart_30082145327 | 2021 | No Status | Book chapter | No Quartile |
|
André Viegas; Lara Mendes Bacalhau; Maria Madalena Eça de Abreu
|
MARKETING DIGITAL – PASSADO, PRESENTE E FUTURO – AS TENDÊNCIAS E O CASO DA ICLIO | 10.37572/edart_30082145326 | 2021 | No Status | Book chapter | No Quartile |
|
Ana Filipa Almeida; Lara Mendes Bacalhau; Maria Madalena Eça de Abreu
|
ASSISTÊNCIA MÉDICA INTERNACIONAL (AMI) – O PODER DOS SOCIAL MEDIA NA AJUDA ÀS ONG-D’S | 10.37572/edart_28082144625 | 2021 | No Status | Book chapter | No Quartile |
|
Joana Rodrigues; Lara Mendes Bacalhau; Maria Madalena Eça de Abreu
|
ORGANO GOLD ; OG CARES FOUNDATION – “EVERYONE DESERVES A CHANCE”, GIVE BACK – UM CASO DE MARKETING EMPRESARIAL E MARKETING SOCIAL DE MÃOS DADAS | 10.37572/edart_30082145325 | 2021 | No Status | Book chapter | No Quartile |
|
de Silva Freitas, Guilhermina Maria; Mendes, Lara. Corresponding author: Mendes, Lara
|
Customer Orientation and Management Control in Public Sector: A Garbage Can Analysis” Uma análise epistemológica e ontológica | 10.37572/edart_29052258314 | 2022 | Published | Book chapter | No Quartile |
|
Santos, Vasco; Augusto, Tatiana; Vieira, Jorge; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno; Pontes, Daniel
|
E-commerce: Issues, opportunities, challenges, and trends | 10.4018/978-1-6684-5523-4.ch012 | 2022 | Published | Book chapter | No Quartile |
|
Tavares, Mariana Carapêto; Anastácio, Inês de Jesus; Leandro, Alexandra; Bacalhau, Lara Mendes; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
|
Exploring the Relationship Between CRM Tools, AI, and Big Data | 10.4018/979-8-3693-2165-2.ch010 | 2024 | Published | Book chapter | No Quartile |
|
Neves, Joana; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
|
The Intersection of Brands and AI: Concepts and Technologies | 10.4018/979-8-3693-5340-0.ch009 | 2024 | Published | Book chapter | No Quartile |
|
Neves, Joana; Bacalhau, Lara Mendes
|
Dive into Metaverse: Concept, Evolution, Framework, Technologies, Opportunities and Trends | 10.4018/979-8-3693-2607-7.ch001 | 2024 | Published | Book chapter | No Quartile |
|
Cordeiro, Rodolfo; Reis, Ana; Morgado, Bruno; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
|
Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior. | 10.4018/979-8-3693-1858-4.ch005 | 2024 | Published | Book chapter | No Quartile |
|
Seker, Murat; Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Kavdir, Yasmine; Carreira, Vivina; Erenoglu, R. Cüneyt; et al. Corresponding author: Bacalhau, Lara Mendes
|
Meet Under the Shadow of the Olive Tree: Table Olives and Olive Oil – Production Processes and Marketing | — | - | Published | Book | No Quartile |
|
Santos, Vasco; Bacalhau, Lara Mendes; Neves, Joana; Barbosa Sousa, Bruno; Marcão, Ricardo. Corresponding author: Santos, Vasco
|
AI as novelty strategic management tool for future digital luxury brand events: Metaverse and NFTs Agenda 2030 | — | 2026 | Published | Book chapter | No Quartile |
|
Santos, Vasco; Barbosa Sousa, Bruno; Peres, Rita; Bacalhau, Lara Mendes; Reis, Isabel; Sampaio, Marta Correia; Martinho, Filipa; Marcão, Ricardo
|
Performing Skills in the Tourism Industry: A State-of-the-art Analysis | 10.4018/979-8-3373-0149-5.ch023 | 2025 | Published | Book chapter | No Quartile |
|
Carvalho, Hugo Miguel de Almeida Pais de; Santos, Vasco; Bacalhau, Lara Mendes; Marcão, Ricardo; Monteiro, Stéphanie
|
Managing Emotions: Ecological Validation of Stimulus-Videos | 10.4018/979-8-3693-8598-2.ch007 | 2025 | Published | Book chapter | No Quartile |
|
Joana Neves; Lara Mendes Bacalhau; Vasco Santos
|
Metaverse as a Tourism Guide: A Systematic Literature Review on Marketing and Brand Strategy | 10.1007/978-3-031-96299-8_11 | 2025 | Published | Book chapter | No Quartile |
|
Leandro, Alexandra; Bacalhau, Lara Mendes. Corresponding author: Leandro, Alexandra
|
Metodologias Qualitativas na Investigação em Comunicação Organizacional, | — | 2025 | Published | Book chapter | No Quartile |
|
Bacalhau, Lara Mendes; Santos, Vasco; Neves, Joana. Corresponding author: Santos, Vasco
|
A Systematic Review of Ethical Implications in Big Data and AI-Driven Geomarketing and Tourism | — | 2025 | In press | Book chapter | No Quartile |
|
Pereira, M.C.; Bacalhau, L.M.
|
Driving Engagement and Loyalty Through Customer-Centric Digital Marketing | 10.4018/979-8-3373-4662-5 | - | No Status | Book | No Quartile |
|
Neves, J.R.; Bacalhau, L.M.; Pereira, M.C.
|
Play to Keep: A Systematic Literature Review and Integrative Framework for Advergames in Brand Experiences | 10.4018/979-8-3373-4662-5.ch003 | 2026 | No Status | Book chapter | No Quartile |
|
Miguel Cachulo Pereira; Lara Mendes Bacalhau
|
Applications of AI Chatbots in Marketing and Customers' Response | 10.4018/979-8-3373-7704-9.ch005 | 2026 | No Status | Book chapter | No Quartile |
