| Title | Year | States | Type | Indexacao |
|---|---|---|---|---|
|
Bacalhau, Lara Mendes; Domingues, Margarida; Zhu, Mariana; Neves, Joana; Pereira, José Miguel Cachulo. Corresponding author: Bacalhau, Lara Mendes
The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review, 2024 |
2024 | Accepted | Conference paper | |
|
Sampaio, Marta Correira; Reis, Isabel; Santos, Vasco; Bacalhau, Lara Mendes; Marcão, Ricardo. Corresponding author: Santos, Vasco
The Impact of Gamification on Employee Availability to Share Knowledge in Organization, 2024 |
2024 | Accepted | Conference paper | |
|
Saltão, Ana Beatriz Fôja; Gaspar, Beatriz Coelho Almeida; Neves, Joana; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
Neuromarketing and Consumer Behavior in Sustainable Food and Beverage Brands: A Systematic Review, 2024 |
2024 | Accepted | Conference paper | |
|
Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Neves, Joana
AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions, 2024 |
2024 | Accepted | Conference paper | |
|
Carvalho, Mariana Martins; Silva, Inês Quintas Medina; Bacalhau, Lara Mendes; Pereira, José Miguel Cachulo; Neves, Joana. Corresponding author: Bacalhau, Lara Mendes
Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects, 2024 |
2024 | Accepted | Conference paper | |
|
Neves, Joana; Pereira, José Miguel Cachulo; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes
Metaverse and Chatbots for Luxury Brands: A Literature Review and Research Agenda, 2024 |
2024 | Accepted | Conference paper | |
|
Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes
A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction, 2024 |
2024 | Accepted | Conference paper | |
|
Bacalhau, Lara Mendes; Rodrigues, Ivo; Leandro, Alexandra; Seker, Murat; Kavdir, Yasemin. Corresponding author: Bacalhau, Lara Mendes
Strategic Analysis of Olive and Olive Oil Markets Dynamics: Comparation of Evolution and Trends in Portugal and Türkiye and their Position in Global Context, 2024 |
2024 | Published | Conference paper | |
|
Rodrigues, Ivo; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Rodrigues, Ivo
From Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiye, 2024 |
2024 | Published | Conference paper | |
|
Oliveira, Luís Fernandes; Rodrigues, Pedro Cardoso; Bacalhau, Lara Mendes; Santos, Vasco; Barbosa Sousa, Bruno; Simões, João Tomaz. Corresponding author: Bacalhau, Lara Mendes
Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation, 2023 |
2023 | Published | Conference paper | |
|
Estêvão, Inês; Marçalo, Joana; Bacalhau, Lara Mendes; Leandro, Alexandra. Corresponding author: Bacalhau, Lara Mendes
The consumer experience in omnichannel: a systematic literature review, 2023 |
2023 | Published | Conference paper | |
|
Isler, Mustafa; Yesilbel, Betul Rumeysa; Santos, Víctor; Bacalhau, L. M.; Simões, Catarina; Vilão, Daniela; Santos, Vasco; et al. Corresponding author: Bacalhau, L. M.
Usage of Artificial Intelligence for Advertising Creation for Social Media Marketing: ChatGPT Combined with Pictory and DALL·E, 2023 |
2023 | Published | Conference paper | |
|
Pinheiro, Sara Mendes; Fernandes, Inês Beatriz; Bacalhau, Lara Mendes; Ferreira, Bruno. Corresponding author: Bacalhau, Lara Mendes
Augmented Reality and Brand Perception: A Review of Strategies and Impact on Consumer Behavior, 2023 |
2023 | Published | Conference paper | |
|
Simões, Catarina; Vilão, Daniela; Bacalhau, Lara Mendes; Santos, Vasco; Simões, João Tomaz; Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review, 2023 |
2023 | Published | Conference paper | |
|
Vieira, Matilde; Santos, Víctor; Bacalhau, Lara Mendes. Corresponding author: Vieira, Matilde
Systematic Literature Review-Factors of Loyalty and Acceptance in Voice Commerce, 2022 |
2022 | Published | Conference paper | |
|
Neves, Joana ; Bacalhau, Lara Mendes; Santos, Víctor. Corresponding author: Neves, Joana
A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World, 2022 |
2022 | Published | Conference paper |
