Publications

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

researcher

Ciencia Vitae 741A-5F92-B87E

ORCID 0000-0003-0588-9075

All 50 Journal article 16 Conference paper 12 Thesis / Dissertation 20 Book chapter 1 Book 1

Download Official CV (PDF)

Google Scholar: h-index —

Citations: —

Scopus: h-index —

Citations: — •

Conference paper 12

Title	Year	Status	Type	Indexing
Marcos, Anabela de Figueiredo; Brás, Joana Leal Marcos, Anabela & Valente, João (2022). The role of digital influencers on the intention to purchase fashion products. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (ICIEMC 2022), Mad, 2022 View Details	2022	Accepted	Conference paper
Luís, Joel Ferreira; Catulo, João de Oliveira; Rodrigues, João Durães; Piedade, Nuno Reis; Marcos, Anabela de Figueiredo Luís, J., Catulo, J., Rodrigues, J., Piedade, N. & Marcos, A. (2022). The impact of the Digital Marketing in Real Estate. The past, present and future of the sector. Paper apresentado na 17th Iberian Conference on Information Systems and Technologies (CI, 2022 View Details	2022	No Status	Conference paper
Marcos, Anabela de Figueiredo; Rodrigues, Raquel Melo Marcos, Anabela de Figueiredo & Rodrigues, Raquel Melo (2021). Territorial brand love antecedents: the Azores brand. Antecedentes do amor por marcas territoriais: a Marca Açores. Paper apresentado na 16th Iberian Conference on Information Systems and Tec, 2021 View Details	2021	Published	Conference paper
Marcos, Anabela de Figueiredo; Valente, João da Silva Marcos, Anabela & Valente, João (2021). Purchase intention determinants of digital influencers' followers. Determinantes da intenção de compra dos seguidores de influenciadores digitais. Paper apresentado na 16th Iberian Conference on Information Syste, 2021 View Details	2021	Published	Conference paper
Vidal, Catarina; Póvoa, Ana; Teixeira, Irina; Marcos, Anabela Vidal, C., Teixeira, I., & Marcos, A. (2021). The New Era of Digital Marketing: Content Marketing and Inbound Marketing. A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing. 16th Iberian Conference on Information Systems and Techno, 2021 View Details DOI	2021	Published	Conference paper
Braz, Ana; Tavares, Inês; Grazina, João; Silva, Osvaldo; Marcos, Anabela Braz, A., Tavares, A., Grazina, J., Silva, O., & Marcos, A. (2021). Art State of Retro Marketing in the Modern Times. Estado da Arte do Retro Marketing nos Tempos Modernos. Paper apresentado na 16th Iberian Conference on Information Systems and Technologi, 2021 View Details	2021	Published	Conference paper
Fecha, Joana; Antunes, Marta; Louro, Anré; Marcos, Anabela Fecha, J., Antunes, M., Louro, A., & Marcos, A. (2021). Digital Influencers Role in the XXI Century. O Papel dos Influenciadores Digitais no Século XXI. Paper apresentado na 16th Iberian Conference on Information Systems and Technlogies (CISTI'2021), onl, 2021 View Details	2021	Published	Conference paper
Oliveira, Ana Sofia; Ferreira, Joana; Albuquerque, Mariana; Marcos, Anabela Oliveira, A.S., Ferreira, J., Albuquerque, M. (2021). Sensory Marketing: Starbucks Case Study. Marketing Sensorial: Estudo de Caso da Starbucks. Paper apresentado na 16th Iberian Conference on Information Systems and Technologies (CISTI'2021), IEEE, ISBN:, 2021 View Details	2021	Published	Conference paper
Marcos, Anabela de Figueiredo; Silva, Ana Rita Lapo da Marcos, Anabela de Figueiredo & Silva, Ana Rita Lapo da (2020). Antecedents and outcomes of brand love. Determinantes e consequências do amor pela marca. Paper apresentado na 15th Iberian Conference on Information Systems and Technologies (CISTI'2020), o, 2020 View Details	2020	Published	Conference paper
Marcos, Anabela de Figueiredo; Alves, Sara Sampaio Marcos, Anabela & Alves, Sara (2020). The influence of reviews on purchase intention. A influência das reviews na intenção de compra. Paper apresentado na 15th Iberian Conference on Information Systems and Technologies (CISTI'2020), IEEE, ISBN: 978-989, 2020 View Details	2020	Published	Conference paper
Marcos, Anabela de Figueiredo; Alves, Sara Sampaio Marcos, Anabela & Alves, Sara (2020). The impact of reviews on the intention to purchase technological products. O impacto das reviews na intenção de compra de produtos tecnológicos. Paper apresentado na 20ª Conferência da Associação Portuguesa de , 2020 View Details	2020	Published	Conference paper
Marcos, Anabela de Figueiredo; Leira, Mariana Martinho Marcos, Anabela & Leira, Mariana (2019). Key determinants of social media adoption in the B2B context. Principais determinantes da adoção das redes sociais no contexto B2B. Paper apresentado na 14th Iberian Conference on Information Systems and Technolo, 2019 View Details	2019	Published	Conference paper